Google AdSense is very familiar among bloggers and other relevant internet contributors. There are many questions that arise about this service, especially coming from newbies. The questions range from “How to apply?”, “What are the requirements?” to the basic questions like “What is Google AdSense”.
Well, it is basically a Pay per Click (PPP) ad network. AdSense ads are being served on publishers’ websites and blogs, on a portion of the space.
The idea behind Google AdSense is that it pays you as a publisher for every valid click on those ads. AdSense is known for having a huge pool of advertisers. At the end of each month, and when your earnings reach USD 100, they send you a check or pay via money transfer.
All You Need to Know about Google AdSense
1. The Basics of Google AdSense
Google AdSense is probably the largest and most definitely the oldest online advertising tool still in existence. Payouts are high (publishers get 68 percent share, compared to fifty-fifty share in other similar companies), there is no minimum traffic required, and the fill rate is very high.
Content of the publishers must be in one of the following languages:
- Slovenian Spanish
- Slovak Serbian
- Chinese (traditional)
- Chinese (simplified)
Publishers’ content can never be pornography, violence, racial intolerance, hacking or cracking, drug paraphernalia, drugs, excessive profanity, sales of tobacco or tobacco-related products, sales of alcohol of any kind, sales of designer replica products and so on.
2. How Does AdSense Work?
The first thing a publisher has to do is to register with the Google Adsense program. The publisher has to be aware of the strict policy that their website has to adhere to in addition to complying that it will respect the policy in the future as well. Publishers who do not comply with the policy are banned. Following a successful signup, you will be given ad codes to place on your website.
Ads that Google serves are aligned with the content you offer on your website, i.e. ads are relevant to what you are publishing. As previously said, you will receive a certain amount of money when a user that is visiting your website clicks on the ad.
Besides traditional display ads, Google AdSense gives publishers the ability to display “link units” on their sites. These link units appear as linked words or parts of sentences inside content. If a visitor clicks on one of these links, it will generally take them to a website containing other links relevant to his surfing habits. Publishers have a large amount of control over what ads will appear on their websites. They can even modify the ad by changing their color or font to suit the website’s design.
In order for your website or blog to be eligible to apply, it must be ready for AdSense from every aspect. The content must comply with Google AdSense program policies, which a publisher has to read and comprehend completely before applying. Creating an account is free. If AdSense approves the publisher, they will be informed by email.
3. Rules of Applying for AdSense
First of all, you have to be 18 years of age or older. As previously mentioned, the content must be in adherence to certain rules. In some countries, websites have to be at least six months old.
A publisher should check program policies to find out which rules apply to their country.
Google AdSense is very intolerant when it comes to instances like publishers clicking the ads many times on their own website, or asking people to click. Google is famous for banning many people each day without mercy. A publisher should, therefore, be very careful in respecting the policy.
4. How Much Money Can You Earn from Google AdSense?
Earnings from AdSense are not fixed, and the majority of people will say it is impossible to say how much you can earn.
In general, earnings depend on the content of your website, on the location of the visitors, on the traffic on your website, where ad units are located, your reputation and the overall quality of the website.
However, it is common knowledge that earnings per click can be from USD 0.01 to USD 20.
5. The Downside of Google AdSense
The most common complaint heard in AdSense user community is that Google’s customer service is not available when you need it, and it is almost impossible to deal with any of their representatives.
If you do manage to get in touch with one of them that must probably mean that you are a massive publisher with a dedicated account rep. If you are experiencing a technical issue and you are in need of urgent help, the unavailability may be very frustrating to you. However, there is an abundance of information on how to solve various issues, so a little bit of surfing on forums and reading FAQs go a long way.
Another drawback is that publishers must not exceed placing the ad units more than 3 times. The same goes for link units. Otherwise, their account will be deleted. However, publishers may run three AdSense units and, for instance, three Media.net units, as long as the latter are not styled to resemble the design of AdSense.
6. Is Google AdSense Worth the Trouble?
If a publisher is running a low-traffic website, signing up for AdSense is not a particularly good idea. The same goes for website that is of poor quality and useless.
However, if approached to in a proper manner, Google AdSense can create a considerable amount of money each month. What you need to do is to drive traffic to your website and create SEO-friendly content. You should also put some effort in target placements, implement good keywords, and so on.